![]() It’s more important to take the right amount of time to prepare your launch than hitting a specific month. I’ve seen many campaigns rush to get a campaign out to hit a launch date in a certain month, but they ended up hurting their success by doing so. Let’s put it all togetherĪccording to the data, you should launch your campaign…īut with that said, the most important stats to look at are time of day and day of week. Like I said earlier in the article, the month isn’t as important as long as you don’t launch in December. It also gives you time to be shown as “new and noteworthy” on the platforms before the vast majority of the projects launch around noon EST. □ On average, the best time to launch is 8AM EST.Įarlier launches are better because it gives the entire US market (which is the biggest market for crowdfunding) time to take advantage of your day 1 sales. The most backers / project come in at 8AM EST.Vast majority of projects launch around noon EST.The beginning and end of the day are the worst times to launch projects.The higher the backer icon, the more average backers / project over that period. ![]() The higher the bar, the more projects were launched during that day. When is the best time of day to launch?Įach bar in the chart above represents a new hour in the day starting from midnight. Tuesday also has the highest email open rates, which is another reason why I think it’s so effective. By Tuesday, people are starting to settle into their productive work schedule and are more likely to buy. As the start of most peoples’ work week, people are still in “work mode” on Mondays. □ On average, the best day to launch is Tuesday.Įven without looking at the data, Tuesday logically makes the most sense. Tuesday has the most projects launched and the most backers / project.Vast majority of projects launch at the beginning of the week.When is the best day of the week to launch?Įach bar in the chart above represents a new day in the week starting from Monday and ending on Sunday. This may seem counterintuitive but people buy products based on the need they have now even if it’s a pre-order. Do not try to launch early so that backers receive your product during the month they’d want to use it. For example, if you were launching a portable AC unit, you’d want to launch in summer when it’s hot. ![]() If your product is seasonal, launch during that season. Because of this, you can feel confident launching in any month besides December. □ On average, the best month to launch is May.Īccording to the data, May is the best month to launch (excluding December), but only by a small margin.
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